Naples, Florida

Beauty That
Belongs to You

Professional-grade hair, skin, and beauty supplies for every style, every texture, every occasion.

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Beauty products displayed on shelves
Our Story

A Naples Staple for Beauty Lovers

SWL Beauty Supply has been serving the Naples community with curated, professional-quality beauty products. From salon professionals to everyday beauty enthusiasts, we carry the brands and products you trust — all under one roof.

Our shelves are stocked with hair care, skin care, makeup, nail supplies, and salon tools from top manufacturers. Whether you're restocking your station or finding your next signature look, we're here to help.

1000+ Products Available
Local Naples-Based
Professional Grade Quality
What We Offer

Products for Every Need

Explore our carefully selected ranges — from salon essentials to personal care favorites.

Hair care products

Hair Care

Shampoos, conditioners, treatments, and styling products for all hair types and textures.

Skin care products

Skin Care

Moisturizers, cleansers, serums, and treatments from trusted skincare brands.

Makeup products

Makeup

Foundations, lip colors, eyeshadows, and tools for every look and occasion.

Nail salon supplies

Nail Supplies

Polishes, gels, acrylics, tools, and equipment for professional and at-home manicures.

Hair styling tools

Styling Tools

Blow dryers, flat irons, curling wands, brushes, and salon-grade equipment.

Salon professional supplies

Salon Essentials

Capes, bowls, applicators, and the everyday tools that keep your salon running.

Why Choose Us

The SWL Difference

Curated Selection

Every product on our shelves is chosen for quality and performance — no fillers, no guesswork.

Expert Guidance

Our team knows the products and can help you find exactly what your hair, skin, or salon needs.

Community Focused

We're proud to serve Naples and the surrounding area with products that make a real difference.

Convenient Location

Easy to find on Collier Blvd with ample parking — stop by anytime during our business hours.

Get in Touch

Visit Us Today

We'd love to help you find what you need. Stop by our store, give us a call, or send an email — we're always happy to assist.

Address

12285 Collier Blvd
Naples, FL 34116-6029

Send Us a Message

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